It’s no secret that social media should be an important aspect to any health club’s marketing strategy. But when it comes to social media, what’s more important? Volume, such as how many followers your gym has — or engagement, such as how many comments your posts receive?
Recently, media executives from a broad cross section of industries sat down at the FOLIO Show to discuss this very topic and emphasize the importance of brands building more meaningful engagements on social.
“Scale for scale’s sake, especially on social, is not the way to go anymore,” said Amanda Wolfe, the senior content director of health and parenting for Meredith Corporation.
Following is a summary of key insights from Wolfe and other media publishers on social media engagement you may want to consider implementing within your health club’s social strategy.