• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

14 Insights on Social Media Engagement

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
October 9, 2018
in Club News, The Pulse
0
social media
Share on FacebookShare on LinkedIn

It’s no secret that social media should be an important aspect to any health club’s marketing strategy. But when it comes to social media, what’s more important? Volume, such as how many followers your gym has — or engagement, such as how many comments your posts receive?

Recently, media executives from a broad cross section of industries sat down at the FOLIO Show to discuss this very topic and emphasize the importance of brands building more meaningful engagements on social.

“Scale for scale’s sake, especially on social, is not the way to go anymore,” said Amanda Wolfe, the senior content director of health and parenting for Meredith Corporation.

Following is a summary of key insights from Wolfe and other media publishers on social media engagement you may want to consider implementing within your health club’s social strategy.

Hayley Saltzman, Director of Social Media, Bustle Digital Group

  • When you’re trying to grow a brand, you want to do so in an engaged way. An unengaged audience is pretty much useless on social media.
  • To further that point, engagement establishes authenticity. Engagement creates a two-way dialogue with audiences and allows brands to connect with them in new ways. Lastly, engagement leads to traffic and visibility.
  • Pro tip: Instagram Stories create easy moments of engagement. Using Instagram Stories to create polls, ask questions in a quick and easy way.
  • Before you post to social media, ask the following questions: Is it relatable? Is it entertaining or inspirational? Is it attention grabbing? Does it follow the format we’ve seen working recently?

Amanda Wolfe, Senior Content Director of Health and Parenting, Meredith Corporation

  • Get vulnerable and real in your captions. People love authenticity.
  • Although video is often emphasized, people still love gifs/memes and they can be really effective for audience engagement.
  • When you can find a way to combine entertainment and utility, that’s where your sweet spot is.
  • Although Facebook and Instagram are the biggest platforms, some people are leaning back into Twitter. And Twitter is looking for well-crafted moments to promote.
  • Pinterest is really the gift that can keep on giving. A post that does well on Pinterest can do so for the long-haul. It’s the long game. This is contrary to Facebook, which is really one and done.
  • People really want to feel that local identity. How can you create posts that are specific to your local communities?

Dan Ghosh-Roy, Senior Vice President of Audience Development, Complex Networks

  • Although platforms like Facebook are pushing video, pictures can still be very engaging and resonate with audiences. The same goes for Twitter. So don’t leave photos behind.
  • Authenticity is key to engagement — if you’re not an expert in a subject matter, don’t post about it.
  • Identify key metrics from the start. What internal engagement metrics will be used to measure how successfully you’re engaging your audience?
  • A great way to engage your audience is to ask questions on social media. People love to share their thoughts/feedback.

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: developmentfeaturedmarketingmember engagementSocial mediasocial media engagementsocial media strategy
Previous Post

Epsilon Delivers Effective, Omnichannel Marketing Programs

Next Post

Keep That Locker Room Looking and Smelling Good for Years

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Tony Scrimale
Club News

Tony Scrimale of CR Fitness Named North Castle Partners’ 2025 CEO of the Year

May 14, 2025
2025 Club Solutions Leadership Summit
Club News

Top Takeaways from the 2025 Club Solutions Leadership Summit

May 13, 2025
TSG Consumer Partners
Club News

TSG Consumer to Acquire EoS Fitness

May 12, 2025
Shred Shed
Supplier News

BeaverFit Launches Redesigned Shred Shed: The Next Evolution in Outdoor Training

May 1, 2025
Row Like A Champion
Supplier News

Fitness On Demand Partners with Row Like A Champion

April 16, 2025
HireBOB.ai
Supplier News

HireBOB.ai Accelerates Growth with $20 Million Investment, Appointment of Terry Woods as North America CEO, and Dynamic Rebranding 

March 17, 2025
Next Post
phenolic lockers

Keep That Locker Room Looking and Smelling Good for Years

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

March/April Issue 2025

March/April Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.