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Q&A: Great Training Departments Need the Right People


Most club owners believe in the value of personal training, and have long since implemented a personal training department into their clubs. But is the department being managed well?

According to Jeff Halevy, the owner and CEO of Halevy Life, a personal training department is only as strong as the people you hire, from entry-level trainers all the way up to training managers. Here, he shares his experience with assembling a great team to create a great personal training department:

CS: What are tips for managing a successful training department?

JH: Having the right players in place is extremely important — managers and trainers. That means having coaches who only have master’s degrees in exercise science. They have to have worked for a professional or collegiate sports team. That’s sort of the initial vetting at Halevy Life — it helps us make sure we have ace players in place.

CS: What qualities should clubs look for in a PT manager?

JH: Of course, your training managers still have to meet sales targets, but I think we’re now in a time where a manager really has to make sure the training quality is top notch. It’s about having the right people in the right seats, which I think takes care of a lot of it — but they also need to see themselves as overseeing programming as a whole.

CS: How do clubs attract top training talent? What qualities do the best trainers have?

JH: If you ask the average trainer how much money they’re going to make next month, you’re going to see a deer in headlights look. How can you ever expect a professional to do his or her job when they don’t even know they’re going to make enough money to pay rent the following month? So I think the way you attract talent is by removing that obstacle preemptively. Clubs will typically pay a trainer minimum wage, have them do floor hours, then have them get a revenue share of the sessions they sell. I think that clubs need to do a lot more than that.

At Halevy Life, all of our coaches are salaried. They’re making very good money, and they never have to worry — if a couple of clients leave, it’s not going to affect their salary. That has been one of our top tools in attracting talent.

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

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