andDonovan, a full-service agency with deep roots in both digital and traditional marketing, specializes in content creation, website optimization, brand building and much more to help their clients reach new heights.
10 Star Fitness in Greenville, South Carolina, partnered with andDonovan in 2017 and has since seen a significant increase in membership sales and improved branding. Here, Michael Cooper, the owner of 10 Star, shares why andDonovan is his club’s preferred marketing partner:
How were you introduced to andDonovan and why did you decide to partner with them?
MC: I was introduced by a friend — an owner of another business in our town. I actually saw their work and was very impressed with the creativity of andDonovan.
How has andDonovan helped your club reach its goals?
MC: Their creative content, SEO, SEM, member campaigns and new website design are a few things that have helped us reach our goals.
Why is it so important to have a great marketing partner like andDonovan?
MC: It is very important to stay fresh and constantly continue evolving. andDonovan is continuously pushing the envelope and personally invested in our success. The staff is engaged and looking for the ways to improve our success. They are very good at handling strong personalities and demanding work ethic.
Have you been been pleasantly surprised any way by working with andDonovan?
MC: We’ve been very pleased with the creative content and taglines, and direction our company is moving as a result.
Why should other club operators consider partnering with andDonovan?
MC: andDonovan is on the cutting edge of creative content, as well as establishing and furthering your brand. We love the lifestyle approach to creative content. Their staff is very professional, good at their designated jobs, consistent and able to help you bring out your vision.
For more information, check out andDonovan online.
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Bobby is the former assistant editor of Club Solutions Magazine.
