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How ASF is an Easy-to-Use Software Solution for Create Fitness Gym


ASF Payment Solutions, a technology company that provides software, payment solutions and customer support, is one of the industry’s best choices for gym management software.

Since partnering with ASF, Create Fitness Gym in Auburn, Washington has experienced higher member satisfaction and more efficient day-to-day operations with the use of ASF’s software. Here, George McGuire, the gym’s owner, shares why he considers his partnership with ASF one of his best business decisions:

How were you introduced to ASF and why did you decide to partner with them?

GM: I was at the National Fitness Business Alliance (NFBA) Conference and ASF was there. I was with another company before, and they had increased my rate two times, from under $350 a month to over $450 a month. And it was all without giving me any extra services — they just said it was the cost of doing business. I was unhappy with them, and then I met ASF, we talked a little bit about the software, and it seemed like they had all the services I needed. They thought they could save me a little bit of money without losing any service. So I set up a call to see how it works and it was probably one of the best business decisions I’ve made so far.

What do your staff and you love most about ASF?

GM: My staff likes how easy it is to check a schedule, check people in and out, the ease of use as far as getting a new client into the system, and how seamless it is to take a prospect and transition them into a paid contract. The ease of use has been great.

As the business owner, I love the program and how great it is. Scheduling is easy, the app works really well and my clients are able to check themselves into the club. On top of that, it’s an easy-to-use system. Getting everything going and switching from one company to the other was pretty seamless.

What’s cool and unique with them is Bryan Miller — who sold me the package — has just been outstanding. He checks in with me every month to make sure I’m happy. If he knows anything coming up may either be disruptive or if there are any services I’d be interested in, he’s really good at calling me and letting me know what’s going on. It’s been a really great partnership — I’m really happy with it.

How as ASF benefitted your club and your members?

GM: It’s helped us generate more profit. That’s the whole reason we run businesses, right? They are way less expensive than the other company I’ve worked with — when I’ve looked at other companies, the service I get from ASF for the price I’m paying, the value is just through the roof.

The app is really easy to use — when people are checking in, I can give them a little message at the top of their screen, letting them know about upcoming events. The less members have to think about what processes are going, the better. Everything needs to be really easy, especially in the fitness world. The more roadblocks people get, the less likely they are to come into the gym. ASF, with their app and being able to put members into the system, get them checked in and check on their accounts, has been great.

Also, if a client’s credit card expires or they miss a payment or whatever, I don’t have to be the one who chases them down. ASF is phenomenal at sending out emails or making phone calls without being overreaching to get people back on track so they can pay for their membership and make sure the money comes in when it should.

How would you describe ASF’s customer support?

GM: The thing I’m happiest with is their level of customer service — any time I have any sort of question, I call in, wait less than five minutes to talk to somebody, and usually my problem is resolved in less than a day, if not right then. It’s very simple.

It is the single-best customer service I’ve had, period. The training was phenomenal — I can call the person who trained me at pretty much any time. If there’s something I’ve forgotten or need a refresher on, they’ll walk me through it. I can schedule an appointment and they make sure I understand the process. ASF definitely understands there is a relationship beyond just signing the contract and making the sale.

They actually had a little bit of a bump in the road with their network and I didn’t even know anything happened, but Bryan was very quick to give me a call and apologize if we noticed anything had been disrupted in our business that day. They’re very proactive, rather than have me get annoyed with something, call in and react to what I’m upset about. It’s great, the way they’ve improved their system, even in the short time I’ve been with them. You can tell they really care about providing their clients with the best experience possible.

Why should other club operators consider working with ASF?

GM: The level of customer service you’re going to get is going to be unmatched. They’re going to find the price point is much lower than any other comparable software. And they really care — it’s nice because you keep more money in your pocket as a business owner, your members are going to be happier, payments get processed a lot better. At the end of the day, they’re going to make sure you get taken care of as their client. Any place else I’ve done business with, you go through your training and then you never hear from them again. That is not the case with ASF.

For more information, check out ASF Payment Solutions online.

Bobby Dyer

Bobby is the assistant editor of Club Solutions Magazine. He can be reached at bobby@peakemedia.com.

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