• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Marketing & Sales

Podcast Episode 7: Tiffany Levine on Social Media and Virtual Fitness Post-COVID

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
May 21, 2020
in Marketing & Sales, Podcast
0
social media
Share on FacebookShare on LinkedIn

In light of the coronavirus pandemic, many clubs have realized the increasing value of social media and live workouts — utilizing these offerings to engage with members in unique ways.

In episode #07 of the Club Solutions Magazine podcast — sponsored by GoDaddy Social — host Rachel Zabonick-Chonko spoke with Tiffany Levine, the director of marketing and public relations for Club Greenwood, on how the brand has used social media and live workouts to serve members throughout the COVID-19 pandemic, and what these offerings will look like upon reopening.

Sponsored by GoDaddy Social:

Club Solutions Magazine · Episode 7: Tiffany Levine on Social Media and Virtual Fitness Post-COVID

SHOW NOTES

  • Club Greenwood created a private Facebook group as a value-add to its membership, where the live workouts are shared. Currently, the group already has 744 members, and has received 10,000 comments and reactions.
  • “[The private Facebook group] has been a great place where members can connect with our staff, and our staff is producing really incredible content like Pilates videos, yoga videos and live classes,” said Levine.
  • Club Greenwood is also using other platforms, like Instagram and its public-facing Facebook page, for overall marketing and lead generation. It will use these platforms going forward to share new member policies, how they plan to keep members and employees safe, etc.
  • Club Greenwood is offering around 80 classes a week between Facebook Live and Zoom workouts. “It’s been very exciting,” said Levine.
  • According to Levine, Club Greenwood plans to continue virtual classes moving forward upon reopening, and are going to start living streaming from the club’s studio. They plan to continue offering a mix of strength, cardio and flexibility live streamed classes, and are planning to live stream 135 to 150 classes per week when they reopen.
  • During the shutdown, Club Greenwood hosted live-streamed bootcamp classes outside in a park behind the club, which was well received.
  • Levine explained members love seeing their favorite instructors on the live streams; versus non-local instructors and trainers.
  • Look at your goals with social media and live workouts — virtual fitness is the future and presents a lot of opportunities to engage with existing members, draw in new ones, and stay connected to members while they’re away from the club. “This is the future,” said Levine.
  • There will be a digital environment in addition to a club environment to consider.  
  • Practice live streaming, said Levine. Especially if you’re in a new space, test how it will look before officially going live to your audience.
  • Levine shared platforms like Yondo, Uscreen, and Google Meet are examples of technologies clubs could consider.

This episode of the Club Solutions Magazine podcast is sponsored by GoDaddy Social:

Social media. Reviews. Online customer service. Keeping up is a full-time job. You need a team that can do it all, so you can focus on your business. Thankfully, there’s GoDaddy Social. Our experts not only manage your presence on your social networks, but also can help turn an online interaction into a lifelong customer. Request your free social media assessment today.

Be sure to subscribe to the Club Solutions Magazine podcast on Apple Podcasts, SoundCloud and Spotify.

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: coronavirusCOVID-19featuredlive workoutsmarketingSocial mediavirtual fitness
Previous Post

Insight into The Houstonian Club’s Reopening

Next Post

Successful Strategies for Shaping Your Future: The Road to Rebuilding

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

AI-Powered Marketing
Supplier Voice

Why Now is the Time to Market Smarter with AI-Powered Marketing

July 7, 2025
Fitness Tends
Podcast

Global Fitness Trends with Chris Smith

June 18, 2025
SportsArt
Podcast

Sustainable Fitness with Ruben Mejia of SportsArt

May 28, 2025
Zoo Health Club
Podcast

Community-Focused Fitness with Derek Riley of Zoo Health Club

May 21, 2025
personalization
Supplier Voice

Personalization and its Key Role in Member Experience

May 5, 2025
Group Fitness
Podcast

Strength Training and Group Fitness Trends with Alyssa D’Aquino

April 16, 2025
Next Post
rebuilding

Successful Strategies for Shaping Your Future: The Road to Rebuilding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.