In partnership with IHRSA, REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.
This week’s topic is “Fitness Industry Image, PR and Communications”
- Discuss and study the current state of the media and the fitness industry
- Identify ways your club can boost effective, positive messaging and communications
- Hear ways clubs have portrayed their safety measures to their members and the public
- Evaluate your relationship with local media outlets
This week’s panelists:
- Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
- Britt Waters, Social Media Manager, VIDA Fitness
- Meredith Poppler, Vice President of Communication & Leadership Engagement, IHRSA
- Bill McBride, the co-founder, president and CEO of Active Wellness
- Blair McHaney, the CEO of MXM and owner of WORX health clubs
- Allison Rand, Director of Marketing, VIDA Fitness
