The United States Tennis Association (USTA) and Genesis Health Clubs partnered together to join the national governing body for tennis in the U.S. with one of the largest health and tennis club companies in the country.
“The partnership with the USTA came about through Genesis’s belief that the game of tennis provides an opportunity for so many key stakeholders: our members, our community, our local businesses and schools,” said Mike Woody, the vice president and national tennis director for Genesis. “Our inclusive mindset to assist and provide support in the communities we serve has been a critical goal for Genesis.”
According to Woody, Genesis is involved with all levels of USTA programming including tournaments, USTA teams, NET Generation, Grow Tennis programs, special populations, Cardio Tennis, officiating and providing training support. This level of investment and commitment led to the partnership forming.
“Genesis Health Clubs is excited and passionate about tennis for all the different demographics it impacts — young to mature, just learning to advanced competitive, out of shape to super fit and those who play for fun or play for competition,” said Woody. “Tennis creates a dynamic family and community experience that engages and enthralls the masses.”
In today’s world of new health clubs and boutiques popping up, having tennis as one of your amenities can make you stand out from your competitors.
Woody said tennis members are great members and will stay with your club longer, therefore they will spend more money at your clubs. “Tennis is a game for the family, so when a family engages with tennis you have an opportunity for a long-standing membership,” he explained. “The key for the success at any club is great people like tennis professionals, dynamic programming and magnetic promotion — drawing others into your club to learn and get captivated by the game.”
Overall, Genesis hopes to grow tennis through this new partnership with USTA because it’s their mission and it is critical to the health and future of the game. According to Woody, this partnership will allow Genesis to expand and share their experience, knowledge and expertise into the schools, park and recreation departments and communities.
“We have community leaders who can and will step up to provide support to their communities,” said Woody. “Genesis Health Clubs and the USTA are driven to this commitment. We plan to continue to increase play opportunities by adding more courts and revitalizing clubs that are in our communities. We are looking for the USTA to help support and guide us with their assets and expertise.”
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Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.
