Tips to be mindful of when marketing fitness videos around the holidays.
Tis the season to promote your fitness video. At least that should be your mindset as we head into the New Year. If there is one thing we can all agree on, it’s is promoting fitness in December has always been crucial for new member acquisition, as well as, referrals from existing members.
I would argue, now more than ever given this past year, that New Year’s resolutions will really revolve around health and wellness. With that said, there is no better time to promote your fitness video. Here are some helpful tips to be mindful of when marketing fitness videos around the holidays.
The Why
One element when promoting yourself, a company or a brand is to give a reason “why” you are promoting something. December offers that very reason which is essentially to “give the gift of fitness.” In other words, when you are promoting your video you should be referencing the fact that the New Year is upon us and what better way to start 2021 than with the gift of fitness.
Tailor Your Message to the Audience
One big mistake I always see is crafting a fitness video and then marketing that video to “everyone.” You have to actually define and tailor your message. For example, filming a fitness video where you are promoting a particular promotion would be geared for a potential new member. However, you should think about creating another fitness video that is geared around referrals. That message should be tailored for your existing members since they are the hottest leads you have when it comes to getting a referral.
Organic Rules the Day
Stop trying to film something that looks like Steven Spielberg produced it. What we know about social media is the more organic, the more personal the video is. The more personal it is, the more relatable it will be to the consumer. Hand held selfie videos are great so don’t overthink the production value of the video itself.
Stop Being a Grinch
You are, after all, promoting a video during the holidays so have some fun when you create it. Throw on a Santa hat and a muscle shirt and have at it. Use the holidays to your advantage so the look is unique compared to the rest of the year.
Call to Action
This is the easiest because every video in December should have a call to action to act now before the end of the year. This is why December rules the year for most people to think about or sign up for anything fitness related. Create that sense of urgency and you will be surprised by how many people take action NOW.
