If Robert Brewster looks back, there are a lot of lessons that can be learned from 2020. Looking ahead, he sees several trends to be aware of.
In this episode of the Club Solutions Magazine podcast, host Rachel Zabonick-Chonko spoke with Robert Brewster, the CEO of The Alaska Club. They discuss the trends of 2021, the biggest challenges of 2020 and lessons learned, where the industry is headed, bright spots over the past year, and much more.
Show Notes on New Year’s Trends and 2020 Lessons Learned with Robert Brewster
- Frustration over the lack of importance of the fitness industry is real.
- What the industry has to do a much better job at — hint: it has to do with communication and value.
- 20-25% of people in a community might use a health club, meaning if it closes less people are impacted versus when the restaurant industry closes.
- The bright spot for Brewster is about how they are going to improve their product.
- One thing Brewster is always wary of in any largely impacting event is the mindset that things will never be the same again — but it’s problematic to be scared by that. He shares why.
- Home exercise might not be as big as you think it is; there are several limits home exercise has that a brick and mortar gym doesn’t.
- Digital exercise as a component of regular membership and using it to connect members to the club are two trends Brewster is seeing. But he doesn’t stop there.
- Will outdoor fitness still exist at the same level in the future?
- Why Brewster can’t stress enough to manage your cash right now.
- Why you need to expand what you’re doing vs. doing something completely new.
- Having this one thing has been extremely helpful to Brewster through this time, and he suggests peers in the industry do the same.
Extra: If you want to get in a peer-support group like Brewster was talking about, Club Solutions has you covered. Apply for our Club Solutions Mastermind Groups today.
