Bridge the Divide Through Indoor Cycling

Krista Popowych, the global director of group education for Keiser, shares how indoor cycling classes bridge the divide of safety, health and fun for your members.

As we continue to navigate through the effects of the pandemic, it is not surprising members have varying comfort levels when it comes to exercising indoors. As studio and club owners, the goal is to return to stable membership numbers and expand those targets — especially as health continues to be a top driver for most member leads. 

Group indoor cycling classes are a great way to bridge the divide of safety, health and fun. Here are a few tips to help any of the remaining stragglers get back in the saddle:

• Because members appreciate having their own workout space, indoor cycling classes are the perfect solution to a safe and designated “personalized pod” for working out. This is a great benefit to highlight in your indoor cycling marketing campaigns.
  
• The club is a fun environment and members are happy to be back. Indoor group classes bring the social connection everyone has been craving. Even if your members used virtual platforms, a majority prefer in-person group classes. It’s a programming win-win.
  
• Remember not all members were active during the shut downs. Program in shorter workouts and encourage members to start slow. Everyone’s journey was different so it is important to remind members you are here for them now, wherever they are starting from.
  
• Investigate virtual indoor cycling options. With less classes on a schedule or perhaps a smaller instructing team, virtual on-demand classes can provide members with an alternative to live classes by allowing them to cycle at any time of the day. Just hit play and let the rides begin. 

With any reboot, be cognizant of different members’ mindsets. Whether studios are packed or just getting into full swing, keep a positive spin on what today has in store. The future of group fitness is very bright.