InTouch Technology Inc., a leading provider of CRM and lead management software for the health and fitness industry, announced that Dreadnought Capital has provided a new round of growth financing.
“We could not be more enthusiastic about the new partnership we have formed with Dreadnought Capital,” said Nico Bot, the founder of InTouch Technology. “The structure and size of the borrowing facility will enable us to more efficiently invest in our platform and provide our clients with innovative lead management and sales tools. This new financing from Dreadnaught Capital will allow us to expand our sales and marketing efforts in our core fitness market.”
To that end, InTouch has hired Mary Milkie as VP of sales and customer success. Milkie has been in the fitness industry for over 30 years in a variety of capacities. For the past 15 years, she has focused on sales, marketing and customer success in executive positions with industry leading software technology companies.
Milkie commented, “I’m excited to lead InTouch Technology’s sales efforts and look forward to leveraging my industry experience, broad network and expertise to helping operators succeed.”
Stephanie Fortener of Dreadnought Capital was enthusiastic about the investment. “InTouch has a long, successful history in the ever-growing fitness industry as the leading provider of CRM technology. With a strong leadership team now in place, InTouch is well positioned to continue its strong track record of delivering product innovation and real success to its customers and the fitness industry.”
InTouch Technology, Inc.
InTouch Technology, Inc. has been the leading CRM provider in the health and fitness industry since 2004. From lead acquisition to member engagement, our products are designed to help clubs be successful in their most challenging process, acquiring and retaining new members. Our latest product innovation, InTouch Drive, is built exclusively to help fitness club operators grow their top line revenue.
Dreadnought Capital
Dreadnought Capital is a leading provider of growth debt designed explicitly for growth-stage B2B SaaS companies. Dreadnought Capital’s growth debt is structured to provide a significant source of committed funding, deployment flexibility and lower overall cost of capital, all while avoiding the loss of control associated with selling equity. Since 2015, Dreadnought Capital has funded $40 million in growth debt to deliver better outcomes for 75+ clients.
