GoodLife Partners with George Foreman III and Craft Boxing Clubs

GoodLife Fitness has acquired the exclusive Canadian rights to Craft Boxing Clubs and will launch it at their Winnipeg Refinery club location.

Craft Boxing — developed by George Foreman III, an entrepreneur and former professional boxer — is an authentic boxing experience that uses “the physical, mental and spiritual tenets of boxing as a platform to develop the courage, discipline and self-belief people need to achieve the best versions of themselves.”

“When we met George Foreman III, we knew right away that he would be an amazing asset to our team and that Craft Boxing would be an incredible fit for GoodLife,” said David ‘Patch’ Patchell-Evans, the founder and CEO of GoodLife Fitness, in a statement. “George’s depth of experience with boxing, his dedication and entrepreneurial approach, and the company’s larger purpose to change lives by delivering a real, authentic boxing experience made it an easy decision. Craft Boxing complements our other group fitness and team training classes and delivers an incredible workout for the body and the mind.”

Foreman III started Craft Boxing with a mission to keep the traditional, authentic experience of boxing alive. As a result, he created a community of boxers — seasoned pros and beginners alike — who use boxing as an outlet for mental health support, fitness and personal development.

“Every punch combination we teach in our classes comes from a real boxing match,” said Foreman III, in a statement. “The ring feels like a professional boxing ring. The bags are stitched leather like the ones boxers used in the old days. We believe boxing helps build character and confidence to do the hard things in life. When you come to a Craft Boxing session, you get technique and conditioning, but it’s more than that — it’s a transformation to a stronger, more confident version of yourself. It makes you walk taller and feel more accomplished.”

GoodLife will open its first studio in the first half of 2022. The 2,800-square-foot Craft Boxing studio will feature all of the bags expected of a traditional boxing gym, a boxing ring, and functional training equipment, equipping the trainers to deliver group classes, small-group sessions and personal training.

GoodLife intends to open Craft Boxing studios at other clubs across Canada in 2022 and 2023.