Braelee Conticchio, the public relations director at Cryo Innovations, shares the benefits of localized cryo.
By now, most people have heard of cryotherapy, most often whole-body cryotherapy. However, localized or local cryotherapy is applying extremely cold air to one focused area of the body, which works great for problem areas that need more attention or during cosmetic treatments. This equipment is relatively new and has recently gained significant buzz, specifically in the recovery and cosmetic industries. For gym owners, this profit center not only promises quick ROI and new and/or additional clientele but also is usually conveniently mobile, versatile and costs less than some other cryogenic technology. From standalone treatments for recovery to cryo facials and more, there are a variety of profitable procedure options when considering local cryotherapy. Because whole-body cryotherapy has proven itself, localized cryotherapy is seen as a new standard offering in sports, therapeutic, recovery and cosmetic industries.
The almost guaranteed ROI from local cryotherapy is large in part due to its versatility, mobility, popularity and cost of the machine. This treatment can be used in both cosmetic and therapeutic industries, thus appealing to a larger group of clientele and potential new customers. Local cryotherapy equipment is usually completely portable, depending on the manufacturer, allowing for on-the-go treatments and convenient, quick and easy transportation. The rising popularity of procedures and treatments that include local cryotherapy also make it much less of a risk, as you know the clientele is seeking it out. Another low-risk factor is the cost of purchasing. Local cryotherapy machines cost a lot less than whole-body cryotherapy units. With a lower cost, it’s easier to make ROI, smaller businesses can consider purchasing and businesses can even consider buying multiple.
For athletic and therapeutic industries local cryotherapy is a wonderful standalone procedure to accelerate healing and aid in recovery. Whole-body cryotherapy is a standard in these industries so a mobile, more focused version with the same technology will not only add to your offerings but diversify your business. When utilized for therapeutic treatments localized cryotherapy can aid in overall performance, help reduce swelling and irritation, promote recovery, improve function with increased range of motion, increase circulation and oxygenation, release tension, lower risk of spasm, and more. For athletic clubs, wellness centers, medical offices, rehabilitation centers and more, local cryotherapy is a great choice when considering profit centers.
In the cosmetic and beauty industries local cryotherapy is also used as a standalone treatment but more often as an addition to an existing procedure like cryo facials. Localized cryotherapy triggers the body’s wellness mechanisms and can have a multitude of healthy effects on the skin. The microcirculation process is accelerated, increasing oxygen flow and rejuvenating the skin. Local cryotherapy promotes collagen production, tightening and plumping skin. It can help reduce puffiness, swelling, lighten scars and reduce bruising caused by inflammation. Local cryo can even be used to help soothe eczema and even skin tone. This procedure is not only appealing to those addressing cosmetic problems but also those suffering from skin issues.
Clubs, gyms, wellness clinics and training centers can all benefit from localized cryotherapy and should consider it as an option when choosing profit centers. From easy and quick ROI to additional and new clientele, local cryotherapy is one of the newest and most versatile cold therapy technologies. There are both nitrogen-based, carbon dioxide based and electric units on the market and a multitude of different manufacturers, depending on your specific needs and budget there is a good fit for everyone.