Pure Barre, an Xponential Fitness brand, has teamed up with the American Heart Association in support of Heart Health Month this February. Together they aim to help the Pure Barre community take charge of their heart health through education, awareness and movement.
Throughout the month of February, Pure Barre will highlight heart-healthy initiatives starting with their “I Pulse For” campaign. This campaign will encourage members and staff to find their #PureHeart “why.” They will share who they pulse for every day when they come to class, through an “I Pulse For” sign, which will be displayed in participating Pure Barre studios all month long.
On February 3, National Wear Red Day, Pure Barre will ask members and its social media followers to wear red to bring greater attention to heart disease as a leading cause of death among Americans. Pure Barre will also provide their community with the opportunity to donate directly to the American Heart Association at the studio via QR codes and online. These donations allow the association to fund innovative research, advocate for the public’s health and share lifesaving resources.
“Your heart is the most important organ in your body,” said Regan Stokes, the president of Pure Barre in a statement. “We’re thrilled to partner with the American Heart Association to share education on heart health with our community and further their vital mission. By raising this awareness and providing an inclusive space to achieve the recommended 150 minutes of moderate physical activity per week in a variety of group class formats, we can save and improve lives within our community and beyond.”
“The American Heart Association has long understood the relationship between physical activity and good heart and brain health,” said Jacqueline Eubany, MD and Orange County board president in a statement. “For that reason, we are excited that Pure Barre is a new national Life is Why supporter helping to raise awareness around heart disease and stroke across their Pure Barre studios, while allowing members to raise vital funds for the mission of the American Heart Association.”
Life is Why is a national initiative which emphasizes the emotional connection to the work of the American Heart Association.
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