Thought leaders from a cross-section of the industry discuss serving the next generation.
Topics of discussion:
– What programs/equipment do you see Gen Z drawn to the most?
– How are you marketing to reach the younger generation?
– What sets Gen Z apart from previous gym goers?
– How can gyms capitalize on this generation?
Panelists include:
– Billy Grenham, Chief Marketing Officer of CycleBar
– Matt Wright, Partner & General Manager of The Fort Athletic Club
– Ann Marie Barbour, Director of Programming and Operations at The Mine
