iFIT has strengthened the leadership team of its commercial equipment arm, Freemotion Fitness, with the appointment of industry veteran, Chuck Fedorka, as the new vice president of operations. In addition, Tom Sweigart, who joined iFIT in 2020, has been promoted to the role of director of member care. Both appointments underpin Freemotion’s focus on providing best-in-class product and service offerings as the brand expands its global reach in the commercial industry.
With extensive experience in the fitness industry, and over 30 years in sales and operations management, Fedorka will be a critical addition to the Freemotion business, focusing on building world-class products and customer experiences. Fedorka’s ability to cultivate strong relationships and foster enduring customer connections has driven repeat business and revenue growth throughout his career.
Sweigart brings to Freemotion experience building world-class service and operations teams, having worked with iFIT for over three years prior focused on carrier alignment and logistics and owning a consulting firm for over 25 years, focused on servicing Fortune 500 companies as they create successful operations processes and high-performing teams. Sweigart will focus largely on engaging with stakeholders and driving results, providing best-in-class product, and service experiences for our partners.
“I could not be more excited to build iFIT’s commercial division alongside Chuck and Tom,” said Mark Watterson, the CEO of iFIT Commercial. “With our focus on greater market penetration and global growth, their collective commitment to our company’s vision aligns perfectly with our own. Both have a proven track record in building high-functioning service and operations teams. Alongside our world-class commercial products, I’m confident our service, operations and support will differentiate us in the industry with these two new leadership appointments leading the charge.”
The appointments come as Freemotion, one of the world’s leading innovators in fitness equipment, continues to drive forward its global growth strategy. Powered by iFIT — the world’s largest digital fitness platform — Freemotion equipment is the leader in connected fitness and provides consumers immersive, technology-driven workout experiences.