Fitness On Demand, an industry-leader in omnifitness and member experience solutions, has announced a groundbreaking partnership with Motosumo, a cutting-edge company revolutionizing cycling workouts with innovative, accessible technology.
Motosumo is uniquely positioned as the only company in the world capable of turning indoor cycling sessions into live, interactive experiences without tech-enabled bikes. This collaboration promises to revolutionize the cycling experience, making it more engaging and accessible for enthusiasts across the world.
The partnership will integrate Motosumo’s live and on-demand classes with Fitness On Demand’s platform, elevating user experiences by providing real-time stats, immersive engagement with instructors, and community interaction on any bike at any time. Motosumo’s technology captures metrics such as RPM, distance, and calories burned through smartphone sensors, transforming any stationary bike into a high-tech exercise machine.
“Partnering with Motosumo is a natural fit for us,” said Andy Peat, the CEO of Fitness On Demand. “By combining our extensive digital content library with Motosumo’s unique tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere. This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”
Community is at the forefront of Fitness On Demand and Motosumo’s partnership, which will enhance camaraderie through live classes, team races and global competitions through a full integration that is set to launch later this year. Users can interact with others, compare stats, and participate in charity initiatives as part of Motosumo’s “Cycle for Change” initiative, where users’ efforts contribute to global causes such as ocean clean-ups, mental health, and educational projects.
“Fitness On Demand’s platform allows us to provide unparalleled fitness experiences to a broader audience,” said Kresten Juel Jensen, the CEO and co-founder of Motosumo. “Our shared vision is to make interactive cycling accessible to everyone, whether they are at home, their gym, or even staying at a hotel with low-tech bikes. Together, we’re creating a fitness experience driven by a global community that delivers results for both operators and users.”
With over 300 on-demand Motosumo classes and around 50 weekly live sessions available through Fitness On Demand’s Flex App and Group Studio later this year, users will soon have access to a variety of cycling experiences. This partnership provides operators with a cost-effective solution to enhance their offerings, with live cycling classes proven to be twice as effective for member retention than on-demand classes.
The collaboration between Fitness On Demand and Motosumo is set to revolutionize indoor cycling by making interactive, instructor-led classes more accessible and engaging than ever before.
For more information about Fitness On Demand and for a 45-day free trial of Flex App and Group Studio, visit fitnessondemand247.com. For more information about Motosumo, visit motosumo.com.
