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Home Video Leadership Viewpoint

Beyond Memberships: The St. James’ Innovative Approach to Youth Sports and Wellness

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
December 23, 2024
in Leadership Viewpoint, Video
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Jeff Riney, the COO of The St. James in Springfield, Virginia, discusses the facility’s origin, vision and innovative business model. Founded to address a gap in quality youth sports venues, The St. James has grown into a 450,000-square-foot destination offering sports, fitness, wellness and entertainment. Despite challenges from the COVID-19 pandemic, the facility has thrived by focusing on both member and non-member revenue streams. Key trends include recovery services like cold plunges and strength training, while offerings are tailored to meet family needs. The St. James continues to innovate by balancing customer feedback, market trends and brand consistency.

Stay ahead in the fitness industry with exclusive updates!

Tags: featuredProfit CentersProgrammingyouth sports
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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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