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Home Video Behind the Scenes

Innovation Meets Strength: A Tour of Matrix Fitness’ New Showroom

Taylor Gabhart by Taylor Gabhart
March 4, 2025
in Behind the Scenes, Vendor Content, Video
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Step inside the all-new Matrix Fitness showroom in Sturtevant, Wisconsin, where innovation and strength collide. Troy Waldron, the director of operations at JHTNA Manufacturing, takes us on a behind-the-scenes tour of this cutting-edge space, designed to replicate a D1 athletic facility.

In the past, showcasing power racks required a bit of imagination. Now, this showroom brings every option to life, displaying the full Matrix lineup — from the Rig Line to the Pro Rack Series and the groundbreaking MX Series. Launched just last year, the MX Power Rack is the culmination of decades of experience in manufacturing and customization. This revolutionary rack integrates the most successful elements of past designs while offering unmatched personalization.

With over 70 accessories and limitless customization options — including custom colors, upholstery and structural modifications — the MX Series stands as the most innovative and adaptable power rack line in the industry. Every gym and training facility has unique programming needs, and Matrix Fitness has created a solution that meets them all.

Walking through the showroom, you’ll immediately see the company’s “Vision of Strength” in action. Every detail has been designed to inspire and showcase the best in fitness equipment. Whether you’re an elite training facility or a commercial gym, Matrix Fitness is redefining strength training with cutting-edge solutions.

Conveniently located between Milwaukee and Chicago O’Hare, the showroom is easily accessible for visitors looking to experience the future of power racks firsthand. Stop by and see why Matrix Fitness continues to lead the industry in strength innovation.

Stay ahead in the fitness industry with exclusive updates!

Tags: Behind the ScenesfeaturedMatrix Fitnessstrengthstrength equipment
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Taylor Gabhart

Taylor Gabhart

Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.

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