When VASA Fitness sought to grow and innovate its group fitness programs, it chose to deepen its partnership with a trusted industry leader: Les Mills. VASA Fitness is a HVLP club with over 60 locations across the U.S. and has worked with Les Mills since November 2016. This established connection made expanding the collaboration a natural next step.
“We had already built a strong foundation with Les Mills, but we chose to expand that relationship because of their position as global leaders in group fitness innovation, programming and instructor education,” said Meghan Saar, the senior fitness product manager for VASA Fitness.
Here, Saar shares why VASA Fitness decided to broaden its collaboration with Les Mills, what it’s like working with the company, and how the partnership has impacted both staff and members.
Why did you decide to partner with Les Mills? What problem were you looking to solve or what solution were you looking to incorporate?
We were seeking a solution that would bring greater consistency, quality and scalability to our group fitness offerings across all locations. This enhanced partnership empowered us to diversify our Les Mills format portfolio and introduce new class experiences that reflect the latest industry trends and research. It also reinforced our commitment to instructor development by offering more education pathways — helping our team grow, thrive and consistently deliver exceptional member experiences. Ultimately, this collaboration allows us to stay competitive while elevating the group fitness experience for both members and team members across the board.
What are the benefits to your business as a result of this partnership?
Expanding our partnership with Les Mills has significantly advanced our group fitness strategy. By standardizing and expanding globally recognized formats like BODYPUMP and BODYCOMBAT across our clubs, we’re providing a consistent, research-backed experience that strengthens our brand identity and boosts operational efficiency.
This level of consistency delivers measurable business benefits — increased member satisfaction, improved retention and a competitive edge in the market. Les Mills’ trusted programming ensures our group fitness offerings remain innovative and effective, helping us attract and retain members who value structured, high-quality fitness experiences.
What are the benefits to your members as a result of this partnership?
Our members have even greater access to the high-energy, expertly designed Les Mills classes they know and love. Because we’ve invested in enhanced instructor education and support, members can count on passionate, skilled leaders to guide them, regardless of which VASA location they visit. This level of consistency helps build trust, fosters a sense of community and supports our members’ fitness journeys in meaningful ways. The result is an elevated, more connected group fitness experience that keeps members motivated, inspired and coming back.
Have you been pleasantly surprised by working with Les Mills in any way?
While we’ve always valued our partnership with Les Mills, this expansion has revealed how deeply invested their team is in our success. Their account support has been incredibly proactive, offering hands-on guidance, facilitating regular strategy sessions with our leadership and sharing meaningful insights from across the industry. Their ability to operate as a true extension of our team has elevated the way we serve our members and develop our group fitness leaders.
What else can you tell other club owners about working with Les Mills?
Working with Les Mills has been an outstanding experience. They’re recognized industry leaders, delivering fitness formats and instructor education supported by extensive research. Beyond their expertise, they’re easy to collaborate with: always patient, approachable and genuinely invested in our success. Les Mills has proven to be a trusted partner, helping us raise the bar on our group fitness program.
