Easy Mile Fitness, a privately held Planet Fitness franchisee, will invest $30 million in the state of Oregon to expand its portfolio of Planet Fitness clubs in the state. Already having locations throughout Bend, Eugene, Medford, Portland and Yakima, the investment includes adding six new locations and upgrading four clubs throughout the state.
Oregonians can expect easier access to the high-value and Judgement Free experience with best-in-class strength and cardio equipment and free fitness training included in all memberships, and more. Easy Mile just opened a brand-new club in Eugene, Oregon, earlier this month and will open a new location at the former Nike Community Store in Portland in just a few weeks.
“We’re thrilled to grow our footprint while continuing to invest in our existing locations and enhance the member experience throughout Oregon,” said Philip Amato, the COO for Easy Mile Fitness. “Our investment in opening new clubs will give even more people easier access to our high-value fitness model, as we add clubs throughout Eugene, Bend and in the coming weeks — Portland.”
These additional locations will bring Easy Mile’s club count across Oregon to 30, making the franchisee the largest Planet Fitness operator in the state. The investment will also go into improving existing clubs throughout the state.
“We’re not just building and opening new locations, we’ll also be upgrading four of our current Oregon clubs,” added Amato. “The investment of new equipment in our existing clubs will help answer the demand for the different types of gym equipment our members want, improving the overall experience for current members.”
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone, where members experience a hassle-free, non-intimidating environment. Memberships start at just $15 per month and each location offers best-in-class strength and cardio equipment, numerous flat screen televisions, a Black Card Spa for PF Black Card members, and free fitness training included in all memberships.
