According to the Council for Responsible Nutrition (CRN), 68% of adults consume dietary supplements regularly. Think about it… nearly 7 out of 10 of your customers are already buying nutritional supplements somewhere! It only makes sense to support them in-house.
Understanding the critical role nutritional supplements play on short and long-term health can greatly impact not only health outcomes of the customer, but the bottom line of your business. Nutritional supplementation is just that… it supplements a healthy diet and active lifestyle, and fills nutritional gaps to prevent deficiencies that cause long-term disease. Medical science has shown us that disease starts from a nutrient deficiency then manifests into biological stress, and if left unchecked, that biological stress turns into a state of disease.
By building nutritionals, such as a broad-spectrum multivitamin/multi-mineral, antioxidants, and polyphenols into your customers diet/program, you’ll help create nutrient balance in an otherwise unbalanced physiology.
The numbers don’t lie. According the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Agriculture (USDA), more than 90% of adults are deficient in at least one nutrient that can cause disease. Even more staggering, only 2% of adults consume their RDA for fruits and vegetables.
A study published in the Journal of the International Society of Sports Nutrition (JISSN) showed even more convincingly that it’s really hard to get all the essential vitamins and minerals from food alone. Diets were computer analyzed from the menu of athletes seeking to improve the quality of micronutrient intake from food choices. All of the dietary analyses fell short of the recommended RDA micronutrient level and concluded, “food alone may not provide sufficient micronutrients for preventing deficiency.”
Christopher Page, the senior vice president of S3 Supplement Success System stated, “These studies are basic indicators of the major role nutritional supplements play for adults who are trying to achieve a lifestyle of optimal health.”
So, even though health and fitness professionals alike offer programs to support customers in their journey with eating a clean diet, today’s population simply isn’t attaining the nutrient density necessary to prevent deficiency diseases. These are all very compelling reasons to build nutritional supplements into your business model. You’re not only providing a holistic approach to long-term health benefits, but you’re providing an added value to your service offerings, and capitalizing on a profit center.
This is where S3 comes in to play.
First, S3 provides a structured platform to educate both your staff and your clients on the supplements you carry.
Second, S3 helps you embed “why” you chose your supplement brand and “how” they support your mission, vision, and core values, as well as how they add value and benefit to the customers’ ultimate needs.
Third, S3 helps you choose supplements with medical backing, driven by third-party, peer-reviewed studies. “Clinical studies” are useless. That’s like asking a forth grader to proof their own homework!
Forth, S3 will teach you how to successfully marry your supplements to your other program offerings. By doing this, you give supplementation a high priority and, in the eye of the customer, it’s viewed as a necessity… not discretionary.
Fifth, S3 provides a tracking system that follows the customers’ journey on their supplement regimen and capture testimonies along the way, growing their internal awareness of the ongoing benefits your supplements provide.
Finally, S3 provides the education, training, and business-to-business coaching, where most everything is done for you, making the best use of your time. S3 is happy to discuss your unique business model and create actionable steps to get you moving in the right direction.
