New research challenges the industry's long-held belief that more volume drives better results, showing shorter, high-effort sessions may deliver better...

Clive Chesser, the CEO of PureGym, shared the evolution of the brand from its start in the U.K. to its...

Industry marketing leaders share how alignment, personalization and education are reshaping digital marketing strategy across the member lifecycle. Digital marketing...

Personal training is a common service in the fitness industry, but the reasoning behind why men and women choose personal...

Industry professionals share their thoughts on the boom of reformer Pilates and how to incorporate it into facilities as the...

Taking place March 16-18 in San Diego, California, The HFA Show 2026 will bring together fitness professionals from across the...

As recruitment challenges intensify and last minute coverage disrupts operations, fitness leaders are confronting a bigger question: Is people management...

Exercise during pregnancy has long been encouraged, but clear guidance on what actually drives measurable physiological benefits has often been...