Years ago, when I was a membership salesperson for a 30,000-square-foot fitness center, I received a call from a prospect....

A couple of years ago, I wrote about four different personality types, including how you could spot them as gym...

One of my clients was struggling with selling a couple of products that they want all members to buy and...

In a mainstream gym, every new member is offered a “consultation,” a “fitness score,” or maybe you call it an...

By now you know how essential it is to have a Facebook page for your fitness business. And hopefully you...

I’ve been told that I give away too much free stuff. I’ve also been told that it isn’t the amount...

Most gyms offer some sort of discount for veterans and other service personal, such as 10 percent off for military...

One of my clients sells coaching/training services to over 90 percent of their members. They accomplish this amazing feat by...