You can either be a proactive marketer or a reactive marketer. Being reactive means waiting until a competitor does something,...

One-on-one personal training has its place. But the current trend, and one that I predict will be around for a...

I teach five simple steps to giving a proper tour. Email jason@jasonlinse.com with “proper tour” in the subject line and...

One of the last steps in giving a gym tour is to sit down and present the membership options. This...

Years ago, when I would write an article or a blog post, it was easy to figure out who my...

Practice makes perfect. When it comes to athletics, everyone agrees with that statement. Well, everyone except Allen Iverson. But the...

As many as 40 percent of your members should come to the gym because they know a current member. Remember...

This article may be a bit different than most of my others. I typically write 600 words on how to...