In the past few years I have written several articles about how to sell more personal training or coaching. Some...

I sold memberships at a major big-box chain many years ago. There were four or five of us, we were...

The fitness industry continues to evolve. The current trend, and one that will likely continue for several years, is to...

In March of 2014, Simon Sinek gave a TED talk called “Simone Sinek: Why good leaders make you feel safe.”...

In any given week, I probably talk to at least 25 gym owners. Some are clients and some are potential...

I know as well as anybody that some folks are interested in numbers, percentages and using spreadsheets, and many others...

It is less expensive to keep a customer than to find a new one. I predict that you have read...

My clients are either mainstream gyms charging around $40 per month for a single, simple access membership, or they are...