The Essentials

As I write this mid-April, none of us know the end game to the coronavirus pandemic and nationwide shutdowns. Although some gyms have received the...

What does club leadership look like during and post COVID-19? What a topic to consider. One of the obvious questions is: How will this affect...

Connections made from trainers to clients can be one of the most valuable assets to a club’s experience. The bonds and success stories that stand...

If one Googles the word “leadership,” you’ll find millions of results. Yet most people don’t get their first leadership training and development until 12 years...

Personal trainers are passionate, energetic and dynamic — all wonderful things that make them amazing at their chosen career.  But typically, they struggle with basic...

The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second in the world of social...

Are you serious about retention? You may think you are, but here are some questions to consider: Do we really know what our members want,...

As a leader, there are two important concepts to master: delegating, and setting the example.  Let’s start with delegating. Many club operators have control issues,...