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Current Issue In Print Personal Training The Essentials

Building Purpose for New Personal Trainers


Connections made from trainers to clients can be one of the most valuable assets to a club’s experience. The bonds and success stories that stand out are made from trainers who combine their unique approaches with spot-on execution of their brand’s operating procedures. Well-thought-out onboarding processes for new trainers can separate mediocrity from high performance, inspiring them to see the new setting of their passions as a canvas for unforgettable experiences.

One leadoff initiative for enlightening a new trainer on your brand’s core values is to recap what you learned when interviewing them. Acknowledge their previous styles of training and past successes. Showing you value their input will help them value yours. 

Make a goal to relate your brand’s systems for training to what your new trainer may already understand and expand upon how you differentiate yourself with your specific values. This approach can permit a desire for your new trainer to be immersed in your brand’s philosophies.

Also, worth considering is having your new trainer experience the ins and outs of your business model. Have them go through the entire process a member would, including: 

  • Signing up for a membership.
  • Having a consultation.
  • Being trained by another trainer in sessions consistently. 

This can help your new trainer gain empathy for those they will serve and understand the language used in all parts of a member’s experience to be resourceful when called upon. 

In addition, go over in detail the sanitizing procedures they need to be aware of before and after sessions and during downtimes. 

Furthermore, delegate time for them to spend on the floor introducing themselves individually to members. Your new trainer’s perspective enhanced by inspiration from your brand’s experiences can intersect passion with purpose.

Ethan Smoorenburg

Ethan Smoorenburg is a franchise business consultant with Anytime Fitness Corporate. He can be reached at ethan.smoorenburg@sebrands.com.

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