The primary focus of any fitness program is to push members to their limits, and help them reach or exceed their own goals. But with trainers and instructors putting such a heavy emphasis on getting ...
My favorite phrase is, “Take care of your people and your people will take care of you.” After all, your most important assets are your employees. This can be achieved in a number of ways ...
According to Dr. Paul Bedford, the director of Retention Guru, only 67% of members in the U.S. and Canada retain their memberships for at least 12 months. With a statistic like this, the first 30, 60 ...
For many health clubs, personal training sales serve as the largest source of non-dues revenue. This includes Wisconsin Athletic Club, which boasts seven locations in Wisconsin. According to Julie Crowley, the director of programming at ...
It’s a well-known fact health clubs only reach a small percentage of the U.S. market. This is a good and bad thing. Yes, it’s unfortunate clubs aren’t reaching more people — but on the flip ...
You have questions, we have answers. This month we spoke with Kate Golden, the director of people and fitness operations at Newtown Athletic Club, about member onboarding. Why is it important for clubs to onboard ...
With the end of the year just around the corner, I am sure you and your teams have been preparing for 2018. With that in mind, I was thinking about how we often over complicate ...
When members are onboarded properly, clubs receive the benefits of lifetime loyalty, retention, increased spending and member referrals. But according to Kate Golden, the director of people and fitness operations for Newtown Athletic Club (NAC), ...
Starting in January, clubs will be packed to the brim with new members committed to make this year the year they achieve their fitness goals. This busy time can be overwhelming to club owners, so ...
How you onboard a new member is absolutely crucial to the long-term success not only of that member, but also of your facility. Too often, owners and operators focus on the sale and then assume ...
The Latest from CS
The Current Issue
