The COVID-19 pandemic has had a profound and unique impact on the global fitness industry. In many ways, this impact is hard to quantify, as the long-term consequences are yet to be felt, and are ...
When your club is studying trends in the industry, you are probably focused on equipment or programming. But have you considered flooring? Mark Miller, the COO of Merritt Clubs, said flooring may seem like a ...
Equipment plays a major role in your health club. Having the right equipment helps with programming, member engagement and the overall atmosphere of your club. One way to establish if you are choosing the right ...
Today’s infinitely connected world provides countless ways for you to get your message to consumers, from pay per click and social media ads to TV, radio, print and billboard ads. Each is effective in its ...
As a result of the COVID-19 pandemic, for the past few months socializing in-person has been put on hold, in lieu of virtual happy hours and Zoom chats with family. However, at some point, social ...
This month we sat down with Cher Harris, the general manager of The Houstonian Club, to discuss hospitality. Do you feel the fitness industry and hospitality go hand in hand? CH: Hospitality is defined by ...
Chris Salisbury, the area director of Catalyst Fitness, shares what makes Catalyst Fitness unique. The Details: Year founded: 2012 Number of locations: Seven Brand description: Our core values are the heart and hustle of everything ...
It is difficult to write anything in such a vulnerable and quickly changing time in our world, but after being in the industry for just shy of 40 years, I can see marketing is already ...
As I write this mid-April, none of us know the end game to the coronavirus pandemic and nationwide shutdowns. Although some gyms have received the all-clear to reopen, others are still in limbo. And the ...
What does club leadership look like during and post COVID-19? What a topic to consider. One of the obvious questions is: How will this affect our club operations and perhaps the leadership skills needed to ...
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