The Essentials

These days it feels like everyone is talking about what’s new and trending, particularly in group fitness and small group training. Just like the season, it...

It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively...

Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...

One of the most challenging roles as a leader is managing and implementing change within an organization. People can be resistant to change, making it...

First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...

Behind all great programs and credible leaders, trainers and instructors is the commitment to personal and professional development. While sophisticated equipment, cutting-edge technology and science-based...

March is an interesting time of the year. You have March Madness games going on, little leagues are starting, schedules are getting busier, and we’re...

Some people view leadership as a position of power that’s used to control others. As a result, it’s understandable why some people view leadership and...