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In Print The Essentials

Win Big this March


March is an interesting time of the year. You have March Madness games going on, little leagues are starting, schedules are getting busier, and we’re starting to think about summer and getting outdoors. In addition, this is also the time most resolutions come to an end. As a result, we start to see usage slow down and wain. The struggle becomes real again. 

This also can be one of the most powerful months, if done right. So, let’s pause for a moment. We’re coming up on 100 days in the new year. How are our plans going? Are we creating the value we want? Take this time to reflect, regroup and re-align the goals you identified for the new year.

Now that you’ve done that, how can we create new engagement? Take a moment to ensure you’re helping create success and results for your members.

Since it’s March, I’d like to end this column with a list of “Sweet Sixteen” things to help you win big this month.

Do a 100-day debrief. Are you on pace or off? 

Incorporate the OODA loop. 

Inspect what you expect.  

How does your team show up every day? How do you? 

Refresh and review all. 

Clean and de-clutter.

Meet with your team. Have fun and recharge. Review and reflect. Then act!

Connect with members. Most resolutions have long been forgotten. Help them find their why. 

Start to get out into the community again. 

Develop some fun retention-based programs or services. 

Change up class schedules and maybe even styles. 

At this point you should be planning your summer events; if not start now. 

All team meetings are a perfect time to refocus on how to create value and add to the member experience. 

Have fun. 

Take a break for yourself.

Focus on the next 100 days and go make it happen. 

Mark Miller is the COO of Merritt Clubs.

Mark Miller

Mark Miller is the vice president of Merritt Athletic Clubs. For questions on retention, he can be reached at mmiller@merrittclubs.com.

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