Most clubs understand the value of keeping a member, versus the costs of recruiting new members. However, how do you monitor and promote this profit center? In conversations I have had with many clubs across ...

The fitness industry has been rapidly growing and evolving over the past couple of decades. It’s a highly cyclical industry, and we have witnessed fitness trends fade in and out. With this in mind, it ...

There are a zillion statistics supporting the use of video marketing. For example, one minute of video is equal to 1.8 million words (3,600 typical web pages). In addition, emails that include video increase their ...

In most cases, personal training is seen as an addition to a gym membership. This is because time and time again, personal training is assumed to be an extra expense, burden or the next step to ...

We’re heading into the home stretch of the year. Are you still looking for what you can do to improve your retention? Here are two key areas that we all can improve in, regardless of ...

Arguably, the number one competitor to full-service health clubs is not another health club or full-service gym. Instead, the top competitor is private studios that focus on one format or program and do it exceptionally ...

Emails are still the number one way people receive information digitally. A survey released in March by independent market research company Ipsos showed that social networking usage continues to lag behind email in every country. ...

Practice makes perfect. When it comes to athletics, everyone agrees with that statement. Well, everyone except Allen Iverson. But the same principle applies to all professions, not just sports. You need to practice your job. ...

In our industry, we typically evaluate the success or failure of a membership month based on the number of sales and cancels. But, a different way of looking at it is translating those sales and ...

Frequently, we only think of words like weights, cardio and group fitness when we think of gyms and fitness. Another big component is aquatics. Whether big or small, a nice aquatics program can add value ...