Like most years, 2015 began with members flocking to our clubs. With new membership sales looking promising we got our hopes up, and then it happens — cancellations, dreaded attrition and another year of the ...
Has anyone noticed how extremely popular yoga has become? Just the other day I noticed three yoga studios very close to each other, each packed with 20 to 30 participants. Just for fun, I then ...
We all think that content marketing is new, however, that’s not the case. It turns out that brands have been telling stories to attract and retain customers for hundreds of years. After all, brands are ...
It’s incredible to think back to what I was doing on a daily basis eight years ago when I began leading the marketing efforts at Crunch. I certainly was challenged, being that I was transitioning ...
Too often the on-boarding process in health clubs does not expose members to personal training, and when it does, the conversion rate is far from ideal. At Pura Vida Fitness and Spa, it is our ...
Increasing the lifespan of your membership base is a key KPI in most retention strategies. Cancellations are not a matter of “if” but rather “when” in our industry. A member’s lifespan is tied into a ...
It happens to the best of us. Despite the best-laid plans, an event flops. No one comes, or next to no one comes. For example, I once planned a focus group with members and had 45 ...
In this era of “small specialty studios,” Pura Vida remains the hottest club in Denver by staying on top of emerging trends with ease. We have done so by recruiting Denver’s top instructors who have expertise in niche ...
With the advent of new models and boutique studios, there is hyper competition more so today than ever before. As a result, it is highly critical that club operators wage war on retention. It is ...
It is a new year and your gym is full of people with resolutions. In order for these people to reach their goals, they need to do certain things. And for your business to reach ...
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