The Essentials

Would it surprise you to learn that exercising in a group setting can lower participant stress levels by an average of 26 percent, compared to...

Most health clubs across the U.S. are truly committed to developing strong retention programs. Similarly, many of these clubs also do many activities and have...

For any high-priced fitness club it's impossible to talk about profitable marketing without talking about the impact a professional sales system can have. Having a...

Each season, opportunities present themselves for clubs to take advantage of consumer shopping habits to boost sales. A great example is Black Friday. Admired by...

Having confidence has been linked to success for years, but it is not taught in schools or covered in most managerial training. See below for...

Group training has emerged on the scene among the “Top Ten Trends for 2018” by the American College of Sports Medicine (ACSM), and it is...

Are you looking to positively impact your members’ lifespans? Try impressing them with a clean facility. What industries do you think of when you think...

The New Year is upon us — one of the busiest times of year and most impactful. As most of you know, getting off to...