The Pulse

PureGym Limited, one of Europe’s largest and fastest-growing fitness brands, is significantly expanding its presence in the United States with the launch of multiple rebranded...

Fitness On Demand, a global leader in omni-channel fitness solutions, has announced a new partnership with Velocity Live, the dynamic Swiss-based training platform known for its high-intensity cycling and...

The gym industry is charging forward with strategic expansion, boutique scaling and major financial moves shaping the market’s future. From new club openings and multi-location...

From free weights to smart strength, club leaders share what’s trending on the fitness floor and how data is shaping smarter equipment investments. As 2025...

Curves, the women-only fitness franchise founded in Texas in 1992, is accelerating its expansion plans across the UK and Europe. With over 3,000 locations worldwide...

24 Hour Fitness announces a new pilot program of Reformer-based Pilates in select gyms throughout the Southern California area. Reformer Pilates is surging in popularity...

In an effort to expand their brand across the New York Metro area, Chelsea Piers Fitness just signed a lease with TF Cornerstone for a...

Earn Your Stripes, a fitness studio brand out of Lakeland, Florida, is now officially licensed to franchise. This is just the beginning as the brand...