The Pulse

Reformer Pilates continues its explosive rise across the U.S., and now one of the nation’s largest Crunch Fitness franchisees is making a major play in...

The fitness industry is closing out the year with major executive shifts, bold expansion strategies and new research shaping how operators serve the next generation...

Chris Rondeau, former CEO of Planet Fitness, has joined Panobianco Academia, the largest gym franchisor in Brazil, as a shareholder and strategic advisor. As one...

Digital fatigue is growing, and younger generations are ending their scrolling and turning their attention to other activities like working out. In its annual Year...

PureGym Limited, one of Europe’s largest and fastest-growing fitness brands, is significantly expanding its presence in the United States with the launch of multiple rebranded...

Fitness On Demand, a global leader in omni-channel fitness solutions, has announced a new partnership with Velocity Live, the dynamic Swiss-based training platform known for its high-intensity cycling and...

The gym industry is charging forward with strategic expansion, boutique scaling and major financial moves shaping the market’s future. From new club openings and multi-location...

From free weights to smart strength, club leaders share what’s trending on the fitness floor and how data is shaping smarter equipment investments. As 2025...