Vendor Content

In today's fitness industry, a loose cable, missing checklist or expired video clip can carry consequences far beyond the gym floor. In our latest interview,...

Keepme, a fast-growing provider of agentic AI solutions for the fitness industry, has appointed Steffie Bryant as president, effective January 1, 2026. The leadership move...

Fitness On Demand, a global leader in omni-channel fitness solutions, has announced a new partnership with Velocity Live, the dynamic Swiss-based training platform known for its high-intensity cycling and...

For over 20 years, the partnership between Harbor Fitness and Performance Food Centers (PFC) has been defined by trust, shared values and a commitment to...

Health clubs have a secret money pit — and it’s not the leaky roof over the cycle studio. It’s the small group training program that’s...

In today’s fitness industry, member experience drives everything: retention, referrals, revenue and reputation. Clubs invest in equipment, programming and technology, but one of the most...

From heavy lifts to high-rep endurance, strength training exists on a continuum. Here’s how to segment each type to satisfy member needs and keep them...

For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff time. Keeping existing members costs...