Vendor Content

With nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and retain membership. We sat down...

The 2026 Club Solutions Leadership Summit will take place May 18–20 at Montage Deer Valley in Park City, Utah. Over the course of three days,...

Matrix Fitness is pleased to announce the addition of Tom Proffitt to the US team as the Professional Sports & Athletics Strategic Account Manager. In...

Member loyalty and referral programs are a great way to keep your current members engaged and active; while building your gym community. But these programs...

When Kamille McCollum, the president and co-founder of BODYBAR Pilates, set out to find a digital marketing partner for her franchise network, she wasn't just...

By unifying member and operational data, Groe Solutions gives fitness operators clearer visibility into churn risk, staff action and more by using AI and computer...

How Workout Anytime is using seca's integrated body composition technology to drive premium growth and measurable member results. As health clubs look for ways to...

When Jenny McParland opened Hot Yoga Newry in Ireland 11 years ago, reformer Pilates wasn't part of the plan. Today, exactly one year after installing...