Vendor Content

Health clubs have a secret money pit — and it’s not the leaky roof over the cycle studio. It’s the small group training program that’s...

In today’s fitness industry, member experience drives everything: retention, referrals, revenue and reputation. Clubs invest in equipment, programming and technology, but one of the most...

From heavy lifts to high-rep endurance, strength training exists on a continuum. Here’s how to segment each type to satisfy member needs and keep them...

For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff time. Keeping existing members costs...

Dan Young, president and CEO of Performance Food Centers, shares essential equipment for shake bar success. Operating a successful shake bar relies on having the...

For today's health and fitness clubs, equipment and amenities alone are no longer enough to win over members. Increasingly, people are seeking a sense of...

Every day, fitness clubs and studios generate thousands of data points through ads, leads, check-ins, bookings, and cancellations. Hidden within those numbers are valuable insights...

Devin Meister, Content Marketing Manager at ClubReady and Clubessential Holdings, shares insights on why speed to lead matters and smart ways to accelerate your communications....