Most club owners believe that they are leveraging social media effectively as both a marketing and member retention tool. In most cases they are not....
Read moreDetailsSocial media: it’s a hot phrase in business right now. Marketing professionals everywhere are extolling the benefits of social media marketing for its ability to...
Read moreDetailsEvery club should boast a dedicated abs area featuring more than just one piece of abs equipment. Here are 10 reasons why. 1. Everyone Wants...
Read moreDetailsThe four-quadrant theory of personality has been around since the days of Hippocrates. More recently, the famous psychologist Carl Jung’s research led to the development...
Read moreDetailsI love personal training. Over the course of my 20-plus year fitness career, I’ve been able to help exercisers achieve their health and fitness goals, one...
Read moreDetailsPreventative maintenance is the key to keeping your indoor cycling bikes in great shape year after year. It’s absolutely imperative to properly maintain anything mechanical,...
Read moreDetailsFor the vast majority of the population, the benefits of exercise far outweigh the potential risks. Nevertheless, incidents of musculoskeletal injury, adverse cardiovascular responses and...
Read moreDetailsMost health club owners and managers work “in” their clubs, but not “on” their clubs. Their daily responsibilities resemble that of a fireman more than...
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