Today’s consumers are well-informed. Every consumer has the ability to look at your website, follow your club on Facebook or Twitter and as a result...
Read moreDetailsIt doesn’t matter if your facility is a small studio, a large multipurpose club, a box chain or anything in between. There are numerous programs...
Read moreDetailsThe Black Team expresses their excitement for the 90-Day Fitness Challenge. We all know the importance of customer service in today’s fitness market. Investing in...
Read moreDetailsRecently a long term industry veteran asked me what advice I would give someone based on my journey. I was taken aback for two reasons,...
Read moreDetailsBrawn and muscle meet serene and controlled in the upstairs Mind & Body Studio of a crowded fitness center. Grunts and clanging iron are swallowed...
Read moreDetailsBeing a small club owner can be a lonely place when big decisions need to be made. There are a million different choices, but it...
Read moreDetailsIt is easy in this industry to get caught up in taking care of business, and forget that our true business is taking care of...
Read moreDetailsI attend many owner conferences, tradeshows and think-tank groups, so I am very involved at many levels in the industry. A common theme I hear...
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