On September 15, the California Fitness Alliance (CFA) announced it has filed legal action in Los Angeles County Superior Court, with the aim of restoring reasonable access to indoor fitness. According to a press release ...
Clubs across the U.S. have been posed with a challenge. Upon reopening, how do they make up for the weeks or months of lost revenue? How do they successfully rebound from a circumstance none could ...
Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. “Branding is mission critical; the internet is slowly commoditizing everything, ...
Consumers have a choice in regards to what brands they do business with. Choosing what club to patron is no different. The masterminds behind the Chuze Fitness brand understand this well and are striving to ...
For many health clubs, the greatest asset isn’t the building itself or the equipment within — it’s the staff. This is the case at Chuze Fitness. “The importance of finding top notch staff is simple ...
Chuze Fitness has done some rebranding — not of a permanent nature, however. For the month of September (which happens to be Self-Care Awareness Month), members and community residents familiar with the brand can experience ...
No matter which way you seek to grow, it’s vital to do so in a way that’s sustainable in the long run. Every business seeks to grow in one way or another, whether it’s adding ...
Your most powerful engagement tool isn’t necessarily your workouts, equipment or technology — it’s your member-staff relationships. At the end of the day, your most engaged members keep coming back because they feel valued by ...
Relaxation and recovery are trending in the industry, making post-workout offerings critical for the member experience. If you’re looking for a way to enhance your recovery offerings, it’s worth taking a look at water massage ...
Chuze Fitness, the family-owned gym with a mission to reinvent the industry, has announced a partnership with Perkville, the number one loyalty and rewards program in the fitness space, to launch a tailored rewards program ...
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