All posts tagged "data"
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Are Financial Metrics the Only Metrics That Matter for Health Club Owners?
All too frequently, gym owners, operators and managers focus solely on the financial data membership management systems provide. One could argue there is plenty of...
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Accurate Data for a Client-Driven Age
There is a reason why clients latch on to data when it is given to them — they crave control of their fitness or wellness...
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Top Fitness Trends from IHRSA 2019, Part 2
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry...
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Next Generation Strength Tracking Has Arrived
Immersive strength tracking products for home users have been getting a lot of attention. Connected strength training for commercial fitness clubs has always been more...
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Why Your Health Club Business Needs to Understand Data
Imagine you’re in a typical office. Look around you. There are patterns everywhere. They’re in the stripes on the carpet, the tiles in the ceiling,...
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A Whole-Body Approach to Marketing
Perhaps you’ve heard the term “omnichannel” being thrown around in marketing pitches and wondered, OK, what does that really mean? In the simplest terms, omnichannel...
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Ask an Expert: Tim Bainton on Data Management
You have questions, we have answers. This month we spoke with Tim Bainton, the founder and managing director of business development of Mount Vernon Athletic...
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Using Data to Improve Your Bottom Line
More and more, companies big and small are turning to data to make important business decisions. In fact, according to Forbes, “By 2020 the number...
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Improving Your Club’s Data Security
Health clubs rely on technology to access and manage data used in daily operations, yet accessibility comes with data privacy concerns. A breach of your...
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Epsilon Helps VASA Fitness Manage Marketing by the Numbers
Do you ever feel like your marketing efforts are just a shot in the dark? Many club operators do — not knowing if their strategies are...
