Data — we all know we have a lot of it. But how can you use it to move your club forward? We’ve seen the case studies and reports, but how can you make your ...
Share of Mind Equals Share of Wallet As members explore alternative fitness content providers outside the club and rely more on themselves to maintain fitness during the COVID-19 crisis, they can lose touch with the ...
Keeping members engaged in their fitness journeys is the primary purpose of health clubs, and effectively doing so requires a strong knowledge of the tools that resonate most with members — programs, equipment and amenities, ...
Pop quiz: How many zeroes are in a quintillion? Did you say 18? If you did, congratulations on your impressive mathematical memory (or easy access to Google). Would you believe that over 2.5 quintillion bytes ...
Are you maximizing the layout of your equipment and offering a fully connected member experience? Below, discover the ins and outs of why zoning equipment, enhancing connectivity and embracing data-driven training improves the member experience. ...
It’s no longer a secret that effectively collecting, storing and utilizing consumer data is providing businesses, especially in the fitness club industry, a serious competitive advantage. Leveraging data insights has also become a boon for ...
All too frequently, gym owners, operators and managers focus solely on the financial data membership management systems provide. One could argue there is plenty of non-financial data that can provide deep insight into the health ...
There is a reason why clients latch on to data when it is given to them — they crave control of their fitness or wellness plan. They want to predict the results of your program ...
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry has become. In part two of this IHRSA recap series, ...
Immersive strength tracking products for home users have been getting a lot of attention. Connected strength training for commercial fitness clubs has always been more challenging to deliver, but it’s happening. Clubs and medical fitness ...
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