It’s no longer a secret that effectively collecting, storing and utilizing consumer data is providing businesses, especially in the fitness club industry, a serious competitive advantage. Leveraging data insights has also become a boon for ...
All too frequently, gym owners, operators and managers focus solely on the financial data membership management systems provide. One could argue there is plenty of non-financial data that can provide deep insight into the health ...
There is a reason why clients latch on to data when it is given to them — they crave control of their fitness or wellness plan. They want to predict the results of your program ...
Another year and another IHRSA show have come and gone, and completely put me in awe of how wonderfully complex and awesome the fitness industry has become. In part two of this IHRSA recap series, ...
Immersive strength tracking products for home users have been getting a lot of attention. Connected strength training for commercial fitness clubs has always been more challenging to deliver, but it’s happening. Clubs and medical fitness ...
Imagine you’re in a typical office. Look around you. There are patterns everywhere. They’re in the stripes on the carpet, the tiles in the ceiling, and even in the usual clutter of a workspace. What ...
Perhaps you’ve heard the term “omnichannel” being thrown around in marketing pitches and wondered, OK, what does that really mean? In the simplest terms, omnichannel marketing has the ability to speak the right message, at ...
You have questions, we have answers. This month we spoke with Tim Bainton, the founder and managing director of business development of Mount Vernon Athletic Club and Blue Chip Sports Management, about data management. Data ...
More and more, companies big and small are turning to data to make important business decisions. In fact, according to Forbes, “By 2020 the number of Data Science and Analytics job listings is projected to ...
Health clubs rely on technology to access and manage data used in daily operations, yet accessibility comes with data privacy concerns. A breach of your club’s data can lead to the loss, theft or unplanned ...
