data Archives - Club Solutions Magazine

Ask an Expert: Tim Bainton on Data Management
By Rachel Zabonick on February 3, 2018
You have questions, we have answers. This month we spoke with Tim Bainton, the founder and managing director of business development of Mount Vernon Athletic...
Using Data to Improve Your Bottom Line
By Rachel Zabonick on January 30, 2018
More and more, companies big and small are turning to data to make important business decisions. In fact, according to Forbes, “By 2020 the number...
Improving Your Club’s Data Security
By Jayson Scott on December 8, 2017
Health clubs rely on technology to access and manage data used in daily operations, yet accessibility comes with data privacy concerns. A breach of your...
Epsilon Helps VASA Fitness Manage Marketing by the Numbers
By Rachel Zabonick on October 4, 2017
Do you ever feel like your marketing efforts are just a shot in the dark? Many club operators do — not knowing if their strategies are...
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Humanizing Data to Target Market
By Taylor Antolino on September 1, 2017
Digital marketing has evolved and humanized well beyond information shopping. Each visit to your website and social media platforms is a real, unique visitor that...
6 Key Aspects to Member Engagement
By Contributing Author on July 1, 2016
The competitive environment in the health club industry has created an immediate need for club operators to engage their members on a deeper level. The...
5 Ways to Maximize Group X Retention
By Lori Lowell on June 1, 2016
When it comes to maximizing retention for Group X, let’s get right to it with the following ideas: 1. Insert some fun programs in six-week...
Payment Processing, PCI and You
By Susan McLain on February 3, 2016
No matter what size facility you are, in order to stay in business you must receive payment for your services and goods. When you start...
Personal Training: Top 5 Reasons for Measuring Results
By Vic Spatola on January 6, 2016
Clients can’t be trusted to measure their own results. How many members have you witnessed who come into the club three to four times a...
Making Membership Management Easy
By Rachel Zabonick on August 12, 2014
When it comes to membership data management, having CMS that makes things easy is a plus. As the owner of Equilibrium Fitness in New Buffalo,...

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Mark Miller Discusses Merritt Clubs
Behind the Cover: Merritt Clubs
Employee Spotlight

Front-Line All Star: Andrew Lingelbach
Bobby Dyer | August 7, 2018
Andrew Lingelbach, training program manager and manager on duty at Merritt Clubs, has been a great influence on fellow coworkers and members in a little over three years of...