Closing the Gap Between Wearable Data and Member Coaching
New research reveals which wearable metrics you can trust and which ones are misleading your members. A comprehensive meta-analysis published ...
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Tag: data
Thought Leaders: Future-Proofing Your Fitness Business with Smart Tech & Data
As technology continues to reshape every corner of the fitness industry, the ability to adapt and adopt the right tools ...
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Maximizing Retention with Data-Driven Strategies
Steve Ayers, the SVP of business development at ROR Partners, shares tips for maximizing retention with data-driven strategies. For health ...
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Finding Success with Member Data
Industry experts share strategies for collecting and utilizing member data. The 2022 IHRSA Global Report found more than one in ...
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Vi Labs Acquires Motus Consumer Insights
Vi Labs, the market-leading enterprise-AI for digital health, has acquired member acquisition analytics, site selection and marketing BI company, Motus ...
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Should Your Gym Tech Stack Be Open or Closed?
Understanding the differences between closed and open tech stack ecosystems and the impact on your operations as a fitness facility. ...
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Fitness Assessments: Test, Train, Repeat
Rike Aprea, the marketing director for Spartan DEKA shares why regular fitness assessments will not only be essentials for your ...
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How Core Customer Profiles Benefit Health Clubs
Erin Oncken, the director of sales and marketing at MOTUS CI, shares best practices for improving your targeted marketing strategy. ...
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