Tag: differentiator

What is your differentiator? Your value proposition? What is unique about your fitness business? These are all common questions that ...

The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, ...

For many health clubs, aquatic facilities are a key differentiator. Clubs that boast a combination of indoor and outdoor pools ...

For many clubs, the fitness equipment is the showcase — oftentimes, a main differentiator from the club down the street. Here, ...

Can something as simple as lockers make that big of a difference to your business? The other day I took ...