The Differentiator: The What, the Why and the How
October 16, 2019
What is your differentiator? Your value proposition? What is unique about your fitness business? These are all common questions that operators should ask themselves and their teams on a frequent basis. Consider this: a squat ...
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Find Your Perfect Customer
October 2, 2019
The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, everyone is going to have to step up their game. With more and more franchise ...
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Snapshots from Aquatic Facilities Across the U.S.
September 12, 2018
For many health clubs, aquatic facilities are a key differentiator. Clubs that boast a combination of indoor and outdoor pools have higher chances of attracting and retaining families, triathletes, and gym-goers that simply enjoy being ...
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