Tag: marketing strategy

How a correlation between the optimism index and membership conversion rates can change your health club's marketing strategy. What is ...

Deneen Laprade, the VP of business development with Instinctive Insights, shares how adaptive marketing can create sustainability. Marketing is a ...

Should our sales and marketing change because of COVID-19?  At the risk of offending some readers, I believe this is ...

Hawkeye has a simple mission: to drive members. Combining a passion for fitness with data-driven marketing strategies, Hawkeye provides the ...

With what seems like an ever-increasing rise in obesity-related health issues in the U.S., health club operators have always thought ...

What kind of emotions and feelings does your fitness business brand elicit from employees, members and the outlying community?   ...

High member churn is a perennial problem in the fitness industry, but as we all know, COVID-19 has triggered unprecedented ...

In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions ...