The Big Box Fitness Center Gold Rush is On
June 3, 2021
William Konstand, the president of TAG Digital Marketing, share the marketing efforts your big box fitness center should be focusing on. Top operators of gyms and fitness brands are unique, and all do business in ...
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Roundtable Recap: Industry Marketing
February 18, 2021
On February 17, Club Solutions Magazine presented the second installment of a monthly virtual roundtable series on thought leadership, surrounding industry marketing, PR and communication strategies. Panelist included Brian Morris, the SVP of Gold’s Gym ...
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Should Fitness Club Sales and Marketing Change?
January 4, 2021
Should our sales and marketing change because of COVID-19? At the risk of offending some readers, I believe this is a strange question. Just as strange as asking, “Should my barbells and dumbbells change because ...
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