Roundtable Recap: Industry Marketing
February 18, 2021
On February 17, Club Solutions Magazine presented the second installment of a monthly virtual roundtable series on thought leadership, surrounding industry marketing, PR and communication strategies. Panelist included Brian Morris, the SVP of Gold’s Gym ...
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Should Fitness Club Sales and Marketing Change?
January 4, 2021
Should our sales and marketing change because of COVID-19? At the risk of offending some readers, I believe this is a strange question. Just as strange as asking, “Should my barbells and dumbbells change because ...
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Marketing and the New Normal
June 3, 2020
It is difficult to write anything in such a vulnerable and quickly changing time in our world, but after being in the industry for just shy of 40 years, I can see marketing is already ...
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