From time to time, you’ll need to have a tough conversation with an employee. Maybe you have to provide constructive criticism, or maybe you have to let them go. Regardless of the situation, it’s important ...
“It’s not about having the right opportunities. It’s about handling the opportunities right.” —Mark Hunter It’s shocking how often during a site evaluation I hear from a person in leadership: “Our close rates on tours/personal ...
With the top clubs in the industry emphasizing more service-driven activities as opposed to sales-driven activities, it’s easy to understand club operators are finding it harder and harder to offer a consistent, high-end experience to ...
Renovating or redesigning your facility to create a functional training space? Be sure not to overlook the most critical perspective — that of your existing and future members: the “end user.” Ironically, the end user ...
Businesses constantly seek new opportunities; health clubs are no exception. They are expanding into wellness and healthcare by providing: Membership benefits to insurers and managed care organizations (MCO) members. Health risk assessments and other wellness ...
Expansions by larger franchises are common in the fitness industry — less common is a startup club carving out its own niche and establishing sustainable success in a crowded market. A myriad of challenges faces ...
“No one likes to workout in a dirty gym.” According to Anton Conlon, the COO of Gold’s Gym El Paso in Texas, this may seem like a common-sense statement. But in reality, cleanliness is a ...
So, you have finally come to the realization that you need to improve your membership tour process, if you even have one to begin with. This likely occurred because you are not getting the results ...
All gyms, regardless of size, member audience, or service offerings, are businesses at heart. And, in the world of business, getting paid matters. While it can be tempting to turn a blind eye to late ...
Gone are the days where the largest advancement in technology for a fitness facility was the latest version of a treadmill or new weight machines. Now, the fitness industry is filled with ways to enhance ...
