In honor of Halloween, let’s talk about a scary subject for gym owners with websites — far more terrifying than ghosts or goblins, or Jason or Freddie. We’re talking about search engine optimization (SEO). It’s ...
With 149 locations, it was important for WORKOUT ANYTIME to find a marketing partner with their best interests in mind. According to Mark de Gorter, the COO of the growing fitness franchise, they found that ...
It’s no secret that January is the busiest time of year for health clubs. New Year’s Eve is the day when millions of Americans all simultaneously swear they’ll be sporting a six-pack at next year’s ...
After decades of successful fitness club ownership, Pleasant Lewis was certain that fitness marketing and attracting new members was changing. Direct mail efforts at his gyms throughout Central Florida and Virginia (formerly Gold’s Gym, now ...
Should your marketing dollars drive revenues, or enrich your direct mail provider without ROI? Direct mail and print for attracting new members are like the horse and buggy days of old. Consider this: If you ...
Staying connected with your gym goers is essential, and blogs are one (fairly) simple way to do just that. Fit For You Health Club in Traverse, Michigan, started their blog in 2008 according to co-owner ...
