With 149 locations, it was important for WORKOUT ANYTIME to find a marketing partner with their best interests in mind. According to Mark de Gorter, the COO of the growing fitness franchise, they found that in Epsilon.
Here, de Gorter shares the ROI they’ve received from the partnership — including digital assets and expertise, large-scale capability and high-touch service.
CS: How were you introduced to Epsilon, and why did you decide to work with them?
It’s funny how life works. Former business associations can often be the catalyst for future business relations — as is the case here. While I was president and COO of Velocity Sport Performance, a national sports performance franchise, I worked with Epsilon’s Neil Doherty, who at the time owned franchise locations in New Jersey. Fast forward 10 years, we meet up at IHRSA after I had joined WORKOUT ANYTIME, and he was heading sales and marketing for Epsilon’s fitness practice. We discussed the many interesting things Epsilon was doing in the fitness space and given our growth goals, we hired Epsilon as our brand and member acquisition agency of record.
CS: What are the benefits to your business as a result of this partnership with Epsilon?
WORKOUT ANYTIME is a rapidly growing franchise. We recognize that in order to scale our business at the rate we desire, we need to partner with leading companies that can help us meet our goals — and Epsilon delivers results. There are many benefits to the partnership. From their in-depth knowledge of the industry, to their leading data assets, to their many digital and direct service offerings, they can handle it all efficiently, and that’s important to me and our network.
CS: What are the benefits to your franchisees as a result of this partnership?
WORKOUT ANYTIME places tremendous pride in servicing our franchise partners. Making them successful in their business is as important as getting our members fitness results. Epsilon is essentially an extension of our marketing department. Their hands-on approach with our franchise partners gives us great confidence in knowing they are utilizing the latest in local marketing techniques to effectively grow their membership base. Epsilon’s team has demonstrated a level of professionalism that is aligned with WORKOUT ANYTIME’s brand values.
CS: Have you been pleasantly surprised by working with Epsilon?
When partnering with agencies, it’s important to know they’re invested in your success. Epsilon continues to demonstrate their commitment to our success and works hard to go above and beyond what’s expected of them.
CS: What else can you tell other club owners about the benefits of working with Epsilon?
There are many benefits to working with Epsilon. Below are just a few benefits to working with Epsilon that we’ve consistently experienced:
- Epsilon’s data assets are simply the best. They’ll help you find more customers.
- Epsilon’s digital expertise is top ranked. Their data-driven suite of search, display, social, email and AI (Artificial Intelligence) capabilities provide one-stop efficiencies and world-class capability.
- Epsilon’s fitness industry expertise is deep. They know what works and they put their expertise to work for you.
- Epsilon provides large-scale capability with intimate, high-touch service.
For more information on Epsilon and how it can benefit your business, visit http://epsilonlocal.com/.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
