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Katie Smith, a hypothetical customer, walks into your club and wants to learn more about a membership. A member of ...

As I speak with owners and managers of clubs, quite often the discussion leads to the subject of revenue tracking ...

One resolution I had for 2013 was to systematize hiring at Fitness Together. After reviewing many options, I decided to ...

A common marketing practice for communicating with your members is the use of e-mail merge. For those of you that ...

Photo courtesy of Tiffany Levine. The time you spend with your employees is the number-one factor that can determine success ...

As the industry evolves and moves into the digital age, it’s important to seek innovative solutions for traditional concerns — ...

Richard Feynman, an American theoretical physicist, explained it best — “You can know the name of a bird in all ...

Photo courtesy of Tiffany Levine, GATC. Hiring the right personal trainer for your training department is a large part of ...