Katie Smith, a hypothetical customer, walks into your club and wants to learn more about a membership. A member of your sales staff has Katie complete your guest courtesy card, which asks about her fitness ...
As I speak with owners and managers of clubs, quite often the discussion leads to the subject of revenue tracking and receivables. It’s amazing how infrequently a club is aware of its outstanding balances, deferred ...
One resolution I had for 2013 was to systematize hiring at Fitness Together. After reviewing many options, I decided to use the “Everything DiSC Workplace Profile” to help lower turnover and improve my hiring process. ...
A common marketing practice for communicating with your members is the use of e-mail merge. For those of you that are not yet familiar with what e-mail merge is, it’s a feature that allows you ...
The time you spend with your employees is the number-one factor that can determine success or failure for any employee — from personal trainers and group fitness instructors, to sales reps and front desk staff. ...
As the industry evolves and moves into the digital age, it’s important to seek innovative solutions for traditional concerns — namely, how to engage members and promote group fitness classes. A 2012 IHRSA Health Club ...
Richard Feynman, an American theoretical physicist, explained it best — “You can know the name of a bird in all the languages of the world, but when you’re finished, you’ll know absolutely nothing whatsoever about ...
Hiring the right personal trainer for your training department is a large part of any fitness manager’s duties. Finding the right mix of personality and technical knowledge to meet your club’s needs is a cumbersome ...
Scientifically, the myth that human beings only use 20 percent of their brainpower has been proven to be false. However, the reality that most health clubs only use 25 percent of their software’s capabilities is ...
We all use and love social media, but do you know how to use it effectively to grow your customer base and build a community? Social media is, in fact, an easy and useful tool ...
