The fierce competition in the health club industry has grown more intense. Many clubs are being forced to lower their dues, or increase services to stay competitive. How do you differentiate your fitness center from ...
Pilates continues to top industry growth charts, and program directors, like myself, have experienced first hand the success of complimentary Pilates mat programs. However, fee-based Pilates programs continue to be an area of growth in ...
Would you eat Jell-O with a fork, or hammer a nail with measuring tape? In some cases, you might be doing this in your club. You’re actually attempting to solve problems, but you don’t have ...
Free, fun and fitness — that’s what “Shape Up Downtown” is all about. In the spring of 2012, O2 Fitness launched an outdoor group fitness class series in Downtown Raleigh, N.C., which was called “Shape ...
The blue ones were for my daily reconciliation reports. The green ones were for my weekly employee time sheets. The black ones were for my monthly EFT records, and the orange ones were for my ...
Part of any good marketing director’s job is to find a fun way to simultaneously engage members and encourage them to become brand ambassadors. By utilizing a member rewards program, clubs can put these two ...
The banking industry has created a system of billing customers that is very complicated and virtually impossible to understand. The itemizing of costs can be even more confusing if you are entering into an agreement ...
It’s January, and at a personal training studio, that means a bounty of new clients with resolutions to get in shape and lose weight. At my Fitness Together studios, we can always bank on getting ...
After being in this industry for over 30 years, I have seen the idea of a “One-Day Membership Sale” fall in and out of favor with sales gurus of all types. I myself waver on ...
If ever there was a magic bullet for lead generation that I’ve found in my six years of owning personal training studios, it’s a tool that we invented called, the “Personal Trainer in a Duffle ...
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